Bloody Mary Morning

Designing for Austin PBS's annual, unofficial SXSW music event.

Scope

Graphic Design & Motion

Tools

Illustrator | Photoshop | Procreate | InDesign | After Effects

Industry

Events

Bloody Mary Morning is one of Austin PBS's largest events each year, attracting thousands on a Thursday morning during SXSW. Historically, a bloodshot eye is incorporated in promotional imagery, previously done out-of house. When asked to design all graphics, including a 10x14' scrim and event signage, the hungover armadillo I created was an immediate hit. Social, web, and email promotion with my work attracted nearly 10k RSVPs.

Photo Credit: David Brendan Hall.