Bloody Mary Morning
Designing for Austin PBS's annual, unofficial SXSW music event.
Scope
Brand & Motion
Tools
Illustrator | Photoshop | Procreate | InDesign | After Effects
Industry
Events | Music
Bloody Mary Morning is one of Austin PBS's largest events each year, attracting thousands for free Bloody Marys and live music on a Thursday morning during SXSW.
In previous years, design for the event was done out-of-house, but in 2025 a last-minute change brought the work to my desk. In less than two weeks I created all graphics, including a 10x14' scrim, event signage, and screen printed posters for print.
The hungover armadillo I created was an immediate hit and has since been adapted (less hungover, sans Bloody Mary) for other Austin PBS graphics. Social, web, and email promotion I created for this event attracted nearly 10k RSVPs.
Photo Credit: David Brendan Hall.
